PRIVACY POLICY

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from Americandarling.com

Information Collection

When you visit the Site, we automatically gather certain information about your device. This includes your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse, we collect data about the web pages or products you view, how you arrived at the Site (e.g., search terms or referral websites), and how you interact with the Site. We refer to this data as "Device Information."

We collect Device Information through the following methods:

• Cookies: Small data files placed on your device, often including an anonymous unique identifier. For more on cookies and how to disable them, visit www.allaboutcookies.org.
• Log Files: Track actions on the Site and collect data such as your IP address, browser type, service provider, referring/exit pages, and timestamps.
• Web Beacons, Tags, and Pixels: Electronic files that monitor how you browse the Site.

When you make a purchase or attempt to purchase through the Site, we also collect "Order Information," which includes your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number.

When we refer to “Personal Information” in this policy, we mean both Device Information and Order Information.

Use of Information

We use the Order Information we collect to:

• Fulfill orders (processing payment, arranging shipping, and providing invoices or order confirmations).
• Communicate with you and respond to customer service requests.
• Screen orders for potential fraud or risk.
• Provide you with marketing communications and product-related updates based on your preferences.

We use the Device Information to:

• Screen for potential fraud (such as using your IP address).
• Improve and optimize our Site (including analytics on how customers browse and interact with the Site).
• Measure the success of marketing campaigns.

If you subscribe to our eNewsletter, we will send you updates about new products, sales, promotions, events, and more.

We may share email activity data with our email marketing provider to optimize our communication timing. We do not sell email addresses to third parties. You can unsubscribe from our eNewsletter by clicking the “Unsubscribe” link at the bottom of any email.

For SMS marketing, we collect phone numbers. Rest assured, we will never sell your personal data to third parties.

We use Google Analytics to better understand customer behavior, including age, gender, interests, and usage patterns. You can update your advertising preferences through Google’s ad settings. We also use retargeting ads based on products you've viewed.

Sharing of Information

We share your Personal Information with trusted third parties to help us manage the Site and deliver services. For example:

• Shopify powers our online store. You can learn more about how Shopify uses your information here: Shopify Privacy Policy.
• Google Analytics helps us understand how customers use the Site. For more on Google’s privacy practices, visit: Google Privacy Policy.
• You can opt out of Google Analytics here: Google Analytics Opt-Out.

We may also share your data to comply with legal obligations, respond to subpoenas, or protect our rights.

We will never sell your personal information.

Behavioral Advertising

We use your personal data to serve you targeted ads and marketing communications that may interest you. Learn more about targeted advertising at the Network Advertising Initiative.

You can opt out of targeted advertising by:

• Facebook
• Google
• Klaviyo (Email)
• Bing
• Browser Add-On

You can also opt out via the Digital Advertising Alliance: Opt-Out Portal.

Do Not Track

We do not alter our data collection practices in response to Do Not Track signals from your browser.

Your Rights - European Residents

If you are a European resident, you have the right to access, correct, update, or delete your personal information. To exercise these rights, contact us using the details below. We process your information to fulfill contracts (e.g., order fulfillment) or pursue our legitimate business interests, and your data may be transferred outside of Europe, including to Canada and the U.S.

California Consumer Privacy Act (CCPA) - California Residents

Under the CCPA, California residents have the following rights:

• The right to know what personal information we collect and how it is used and shared.
• The right to request deletion of personal information (with some exceptions).
• The right to opt-out of the sale of personal information.
• The right to non-discrimination for exercising CCPA rights.

Click [here] to opt-out of the sale of your personal information.

Data Retention

We retain your Order Information for our records unless you request deletion.

Changes to Our Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.

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Mobile Terms of Service

The American Darling mobile messaging service ("Service") is operated by American Darling LLC. By using the Service, you agree to these terms.

We may modify or cancel the Service or its features without notice. To the extent allowed by law, we may also change these Mobile Terms at any time, and your continued use of the Service means you accept any changes.

By consenting to  American Darling   SMS/text messaging service, you agree to receive recurring text messages from us, even if your number is on a Do Not Call list. Texts may include promotions, sales, and reminders.

For assistance, contact us at sales@ameriandarlingbag.com.

If you change your mobile number, you must re-enroll with your new number.

We respect your privacy. For more information on how we collect and use your personal information, please refer to our Privacy Policy.